To start, let’s get some terminology out of the way. What exactly is a turnkey adult website? A turnkey website is a web-based business which includes everything that you need to get started. A good turnkey provider will include a domain name of your choice, a full-featured e-commerce website, pre-loaded content and products, fully managed web hosting and ongoing data maintenance and support. Most importantly, your new adult business will be fully setup and ready-to-go when you receive it. Not only can a turnkey solution simplify the technical start-up and ongoing operation of your business but it can also significantly reduce your overall costs.

While a turnkey adult website can help us reduce the technical and financial requirements for our adult business, it still doesn’t solve the issue of product acquisition and storage and the associated costs. If you intend to sell sex toys or lingerie, you’ll need to find a reputable supplier of goods and you’ll need to purchase and store the stock. If you’re at all familiar with the sex toy market, you know exactly how costly and difficult this can be with a product lineup in the tens of thousands of items. Even if you decide to focus on a niche, you’ll still need to put forth a reasonable investment as most suppliers are unwilling to offer wholesale rates at low quantities. Thankfully, there are wholesalers out there that offer dropshipping services which can help us eliminate the costly product acquisition and storage problem.

What exactly is dropshipping and how can it help us further reduce the operating cost of our turnkey adult website? Dropshipping is a supply chain management technique in which a wholesaler provides their products to retailers on an as-needed basis at near wholesale prices. A wholesaler that offers a dropship program will ship products directly to your customers whenever you make a sale and they’ll do so using your company name and information. As a retailer, you’ll benefit from not having to purchase and store stock in advance of orders which can save you thousands of dollars on a monthly basis. And because the wholesaler will make it appear as if the order was shipped directly from you, you’ll maintain repeat sales and your own customer base. The wholesaler benefits from added exposure to their products and a greater retail base marketing their items which creates a mutually beneficial arrangement.

Combining dropshipping with a turnkey adult website is the ultimate combo for a low-cost adult business. You’ll reduce your overall capital investment on e-commerce technology through your turnkey website while your dropshipper saves you the cost of stock, storage and shipping. Additionally, you’ll benefit from turnkey technologies which are designed to simplify the technical requirements of your business which can help you focus more of your time on day-to-day operations. Your adult business doesn’t have to be a difficult and costly venture if you pick the right business model.

Panels and pages are the main components of your website layout.

The following are definitions of each component:

Panels:

A panel is pane that can be aligned to the top, left, right or bottom sides of your page. In the image above, boxes #1-5 are all panels. Panels can contain menus, text, images, scripts or custom code. You can create any number of panels and they can be ordered relative to their alignment. Panels that have pages assigned to them will automatically generate a menu containing the names of all assigned pages (see #3). Once created, a panel will appear on all of your pages (both new and existing).

Pages:

Your website content is based on pages which convey information to your visitors. Our system will auto-generate all product and category pages for you and fill them with the appropriate content. But in addition to your product and category pages, you may wish to create custom pages for your shop that provide your visitors with important company information (i.e. contact, returns, policies, etc) or related content such as promotions. Whenever you want to add some content to your shop, you’ll likely want to create a new page.

Your visitors can find your pages by navigating menus on your website (see #3). Whenever you create a page, you will be asked to assign it to a panel. This will ensure that your page appears within an auto-generated menu in your selected panel.

Once you get your head around panels and pages, you’ll be able to create and modify shop content with ease.