To start, let’s get some terminology out of the way. What exactly is a turnkey adult website? A turnkey website is a web-based business which includes everything that you need to get started. A good turnkey provider will include a domain name of your choice, a full-featured e-commerce website, pre-loaded content and products, fully managed web hosting and ongoing data maintenance and support. Most importantly, your new adult business will be fully setup and ready-to-go when you receive it. Not only can a turnkey solution simplify the technical start-up and ongoing operation of your business but it can also significantly reduce your overall costs.

While a turnkey adult website can help us reduce the technical and financial requirements for our adult business, it still doesn’t solve the issue of product acquisition and storage and the associated costs. If you intend to sell sex toys or lingerie, you’ll need to find a reputable supplier of goods and you’ll need to purchase and store the stock. If you’re at all familiar with the sex toy market, you know exactly how costly and difficult this can be with a product lineup in the tens of thousands of items. Even if you decide to focus on a niche, you’ll still need to put forth a reasonable investment as most suppliers are unwilling to offer wholesale rates at low quantities. Thankfully, there are wholesalers out there that offer dropshipping services which can help us eliminate the costly product acquisition and storage problem.

What exactly is dropshipping and how can it help us further reduce the operating cost of our turnkey adult website? Dropshipping is a supply chain management technique in which a wholesaler provides their products to retailers on an as-needed basis at near wholesale prices. A wholesaler that offers a dropship program will ship products directly to your customers whenever you make a sale and they’ll do so using your company name and information. As a retailer, you’ll benefit from not having to purchase and store stock in advance of orders which can save you thousands of dollars on a monthly basis. And because the wholesaler will make it appear as if the order was shipped directly from you, you’ll maintain repeat sales and your own customer base. The wholesaler benefits from added exposure to their products and a greater retail base marketing their items which creates a mutually beneficial arrangement.

Combining dropshipping with a turnkey adult website is the ultimate combo for a low-cost adult business. You’ll reduce your overall capital investment on e-commerce technology through your turnkey website while your dropshipper saves you the cost of stock, storage and shipping. Additionally, you’ll benefit from turnkey technologies which are designed to simplify the technical requirements of your business which can help you focus more of your time on day-to-day operations. Your adult business doesn’t have to be a difficult and costly venture if you pick the right business model.

Much like any other industry, starting an online adult business can be a costly and time-consuming endeavor. Everything from research, sourcing, website development, payment gateways and maintenance become your responsibility. Unless you’re a skilled programmer, you’ll need to outsource much of this technical requirement to costly service providers. Simply put, the overall time and cost investment can make the idea very unappealing for most us. Turnkey adult websites can provide a viable alternative for anyone looking to start a business without the requirements of a traditional start-up.

What exactly is a turnkey adult website? It’s a pre-packed business that is ready-to-go and which is created and maintained by a turnkey business provider. The technical hurdles of setting up a traditional internet business will no longer apply because they’ll be fully managed for you. A good turnkey business provider should include everything that you need to get started including taking care of all the setup and maintenance. Generally, you should look for a package that includes a preloaded e-commerce website, dropship or affiliate accounts, software, web hosting, security and data maintenance. And most importantly, it should be affordable and cost much less than a traditional start-up!

As we’ve seen, the major resource intensive tasks of starting an adult business are around the acquisition and setup of your technology. In the ongoing maintenance of your business, you’ll need to manage your web hosting, software and security in addition to your day-to-day operations. It’s an enormous undertaking and one that comes with a great deal of risk. Turnkey adult websites can not only lower the cost and risk involved with starting your business; they can also help alleviate you of many time-consuming tasks which will give you more time to focus your efforts on running your business.

Generating revenue

Just as any affiliate business, much of your revenue is generated in the form of commissions. You will receive commissions for the sale of any memberships to paid adult websites that originate from your adult tube. This tube affiliate program features an enormous library of over one hundred high-quality adult pay sites that are advertised automatically through your website. This is accomplished through the use of attractive rotating ads and embedded advertising at the end of each video clip.

How does it work?

• You market/advertise your adult tube to drive traffic to your website.
• Visitors to your website view explicit adult video clips which are constantly surrounded by attractive advertising. All ads are related to the content on your adult tube (i.e. the ad at the end of a video clip will likely feature an adult pay site containing the performers that were featured in that video).
• Visitors may click on an ad that attracts them and transfer over to an adult pay site managed by your affiliate program. Your unique affiliate ID is always passed along to ensure that you receive a commission for any sale generated from your visitor.
• Visitors may also bookmark your adult tube and return to it later, exposing them to your advertising again.

Content

Your adult tube will contain a constantly growing number of explicit adult video clips that are automatically updated daily. This will help you keep your content fresh and plentiful. You also have the ability to select the type of content that you wish to promote such as straight, gay, hentai, fetish, etc. It’s entirely up to you, target a specific niche or include every category.

Screenshots

Attached below is a screenshot of what your adult tube affiliate site will look like. If you know a little HTML and CSS, you’ll be able to change the look of your tube site directly from your control panel. If you’re looking for something more unique, we can create a custom theme for your tube through our adult website design service.

Your adult tube will be populated with a massive selection of explicit video clips. Videos will automatically be added to your tube site daily to keep your content fresh.

Note

This is an affiliate business. This website has been designed to mimic popular tube sites but is still based on an affiliate business model. It provides much of the same functionality as other adult tube sites with the exception of users (including yourself) being able to upload their own videos. An adult tube of this nature would require significant resources and would be quite costly to maintain.

All content appearing on this site is completely legal. Copyrights, licenses and 18 U.S.C. 2257 requirements for videos are maintained by the affiliate program owners or their producers.

If you have any questions about this business, please feel free to contact us.

You can view complete details including payouts and commissions for this adult business here: tube affiliate

For those of you that are looking to really improve your search engine rankings, be sure to add our adult blog hosting service to your website. You can read about the importance of blogging in our article Blogs: The Best SEO Tool for Small Businesses. In short, blogs can help you target specific keywords that you’re interested in pursuing.

In this tutorial, we’ll help you create a new custom page for your adult business. For this example, we’ll create a contact information page so that our visitors can contact us if they need assistance. We’ll also be placing the link to this contact page right after the “Home” link in our top menu (see red “X” in image below).

We’ll be creating a “Contact Us” page and placing the link to it after our “Home” link.

Follow the steps below to create your new page:

1. Login to your control panel.
2. Click on the “Content” button.
   

   Click on the "Content" button in your Control Panel.

3. Click on “Create New Page” from the “Manage Pages” screen.
4. Enter a name for your new page. This name will be used as the link for this page in our menu.
   

   Enter a name for your new page and the content that is to appear on it.

5. Use the WYSIWYG (what you see is what you get) editor (see image above) to enter content for you page. This content will appear as the body of the page when viewed. Simply input and style content as you would in any word processor. If you’re an advanced user, you can enter your own custom HTML and Javascript into this form. Simply input your code into the “code view” of the WYSIWYG editor or use the provided “Javascript/HTML” field (above).
6. Assign the page to a panel (i.e. menu). This is where you would like this page to appear. We want our page to appear in our top horizontal panel so we’ll be selecting “Header Menu” from the dropdown list.
   

   Assign page to a panel and set page order (if required)

7. Select an order for this page (see image above). Ordering applies to pages when generating a menu. You may wish to have a page appear before another in a given menu. Simply select a number relative to the other pages in the same panel (menu) to force a custom page order. Otherwise, leave this value at zero and your pages will be ordered alphabetically. Since we want our “Contact Us” link to appear after our “Home” link, we’ll be entering an order of “1″ into the “Order” field (since our homepage currently has an order of “0″ assigned to it). This will force the “Contact Us” link to appear after our “Home” link.
8. It’s highly recommended that you enter some metadata for your new page. Meta data is used by search engines and directories (among others) to determine relevance of your page for a given query. Actually, meta data isn’t the sole determining factor as there are many others involved, but meta data can be used to influence your ranking. This step is optional but it will help search engines better index your adult business. Click on the “Metadata” tab if you wish to enter some metadata for your new page. Otherwise, skip to step 12.
   

   Add some metadata to your page.

9. Enter a “Meta Title” for you page. This is simply the title of the page as it should appear to search engines and users. You can simply use the name of the page that you created in step 4 or you can create a more descriptive title for your page.
   

   Enter some metadata for your page. Enter a title, description and keywords.

10. Enter a “Meta Description” for your page (see image above). This should be a paragraph containing a description of your new page. This description may be used by search engines while displaying search results to a visitor so ensure that it properly describes your new page.
11. Use the “Meta Keywords” field to enter keywords that describe this page (see image above). Delimit keywords by a comma or space and keep this list short. Do not repeat keywords excessively as this won’t provide any additional benefit and may be seen as keyword spam. You should use keywords that actually appear within your title and page content. Truthfully, the impact of this field in major search engines is believed to be minimal. However, other smaller engines and directories may still use these keywords so be sure spend a little time on these.
12. Click “Save” to create your new page.
    

    Your newly saved page will appear under your control panel.

13. Visit your website to confirm that your new page appears as desired and in the correct place.
    

    Confirm that your new page is where it should be and looks the way it was intended.

You can create as many pages as you need and assign them to any of your panels. The WYSIWYG editor provides you with a wealth of functions to help you get your pages looking just the way you want them to. It’s imperative that you spend some time customizing your adult business to better your user’s experience and improve your search engine visibility.

Panels and pages are the main components of your website layout.

The following are definitions of each component:

Panels:

A panel is pane that can be aligned to the top, left, right or bottom sides of your page. In the image above, boxes #1-5 are all panels. Panels can contain menus, text, images, scripts or custom code. You can create any number of panels and they can be ordered relative to their alignment. Panels that have pages assigned to them will automatically generate a menu containing the names of all assigned pages (see #3). Once created, a panel will appear on all of your pages (both new and existing).

Pages:

Your website content is based on pages which convey information to your visitors. Our system will auto-generate all product and category pages for you and fill them with the appropriate content. But in addition to your product and category pages, you may wish to create custom pages for your shop that provide your visitors with important company information (i.e. contact, returns, policies, etc) or related content such as promotions. Whenever you want to add some content to your shop, you’ll likely want to create a new page.

Your visitors can find your pages by navigating menus on your website (see #3). Whenever you create a page, you will be asked to assign it to a panel. This will ensure that your page appears within an auto-generated menu in your selected panel.

Once you get your head around panels and pages, you’ll be able to create and modify shop content with ease.

Here’s a brief list of some of the main changes and improvements that we made to our adult turnkey software:

• We’ve completely redesigned our control panel. We wanted to make our software easier than ever so we cleaned up the control panel and consolidated features. Our goal was to create something that was quick and simple to learn so that you can focus on running your adult business.
  

  Our newly designed control panel.

• Completely redesigned shop themes. Our graphic designers have created themes that are both attractive and functional. It is a well know fact that customers are more willing to purchase from a website that looks professionally designed. Your website is your first impression and we’ve ensured that it looks great!
  

  We have completely redesigned our themes. Plenty of color options to choose from or create your own.

  

  Select from any of our readymade themes from your control panel and apply them with the click of a button! We’re always improving our software and any new themes that we create will automatically become available to you here.

• All of our themes are now XHTML 1.1 compliant. Websites that are standards complaint will appear more consistently across all browsers and operating systems. They also tend to load much quicker as the browser is able to render the content more efficiently. For your user’s this means a consistent and enjoyably speedy visit irregardless of their browser and operating system of choice. We’ve tested our themes extensively to ensure that all of your potential customers receive the best possible browsing experience so that you can rest easy knowing that you won’t lose any potential customers to visual or operational issues.
  

  All themes are now XHTML 1.1 compliant.

• We now manage your product data! This is by far the largest change that we’ve made this time around. All product data and images have been centralized to ensure that your shop is always up to date. You no longer have to update your own data-we’ll do it for you! Your adult turnkey website will update automatically when new products or updates are published to the central database. Be sure that any service provider that you are contemplating offers this service. Why? Because you may end up receiving orders from customers only to find out that the product has long been discontinued or out of stock due. Having to deny customers or cancel orders won’t do very well for your reputation and adult business.
• Our themes are still created with SEO (Search Engine Optimization) automation. What good is an online business if no one can find you? All of our URLs are search engine optimized and include keywords unique to each and every page of your website. Meta tags are auto-generated for all of your product and category pages and our control panel makes it easy to modify meta data for your custom pages. And our XHTML 1.1 compliance ensures that we don’t skimp out on important SEO tags. Our new flexible and fully customizable themes will allow SEO specialists and advanced users to further tweak any of their pages to help better target keywords which will ultimately help you perform better than your competition.
• We now feature exact shipping rate calculation! No more guessing or providing flat rates. Your shipping rates will be based on the exact rates provided by your dropshipper. This will protect your profit margin from being lost in shipping rates and will also prevent customers from being scared away with bloated shipping rates based on rough estimates.
• Our new system has been completely redesigned from the ground up to align with the needs of a dropship adult turnkey business.
• We’ve introduced a new product attribute system. This feature is still new and somewhat experimental but we like the results so far. Your shops will now allow your customers to browse by category or narrow their results by attributes or filters. What does this mean? Imagine that you have a category full of t-shirts. Normally, a customer would have to browse through the entire category to find what they’re looking for. Our new attribute system allows your customers to narrow their results by size, color, style, etc. to help them find what they’re looking for quicker. This is very much the practice used by most major online retailers and we though it was about time it made an appearance on our turnkey adult websites. In fact, we are likely the only turnkey adult website vendor that offers this feature!
  

  Allow your customers to narrow their results by product attributes!

• We’ve improved shop performance with a newly designed template system focused on efficiency and better caching. Our fully automated caching system will ensure that your shop does not waste time loading redundant or unchanged data from your database. This will result in faster load times for your pages and ensure that your customers stay on your website.
• We know that everyone hates reading user manuals (including ourselves). That’s why we’ve integrated our user manual directly into your control panel. If you’re ever in doubt about what a specific function does, simply hover over the question mark next to that field to find out. And remember, our support desk is always available for any software related issues that you may have.
  

  The user manual is now integrated into our control panel. Hover over the question mark next to any field to find out what it does.

• Customers are no longer required to sign up for an account prior to purchase. In fact, we’ve removed the account feature altogether. Research shows that the majority of customers prefer not to have to create an account to make a purchase. It’s okay for a large retailer to do it but for smaller shops, it’s just another password that the customer will soon forget. It’s also an additional step and hassle for your customers that can result in abandoned carts. Don’t worry, you can still search your customers and invoices, they just don’t need an account anymore to make a purchase.

Get your own adult turnkey website based on our new software here!

Anyway, here’s a sampling of some pics from our visit to AVN / AEE 2010. You can view the entire collection of pics from our trip on our Flickr Photostream.

What are keywords?

When a user conducts a search through a search engine, they use words or phrases to find what they are looking for. These words or phrases are what we consider keywords. For example, a user might type in “lingerie” or “sexy lingerie” when conducting their search for lingerie. The keywords here are either “lingerie” or “sexy lingerie”. Notice that a keyword can consist of more than one word so from our previous example, “sexy lingerie” is actually considered a single keyword. By targeting a keyword, you are putting your efforts into having a search engine return your website as a relevant search result for a given keyword. Selecting the right keyword(s) to target is paramount in building a successful online business.

Why is it important to target keywords?

When a search engine indexes your website, it scans your pages (among other things) for keywords in an effort to determine the topic of your website/pages. Without a strong focus on any keywords, you leave it to the search engine to decide what information on your pages is important and what isn’t. That’s why it’s so important to influence the outcome of this decision by “helping” the search engine find and pick the right keywords that describe your content. And by doing so, your turnkey adult website has a better chance of being returned as a relevant search result for the targeted keyword than one that hasn’t put in the same effort.

Before you go ahead and start stuffing your pages with keywords, it’s important to understand that you cannot rank high for every single keyword that you select. The web is huge and there are millions of sites competing for the same keywords which can make it very difficult to rank high for competitive keywords. Instead, you should focus your efforts on targeting a few keywords that are less competitive but still provide a decent amount of traffic. Not only will this make your efforts feasible, you’ll get to see results a lot quicker.

Selecting the right keywords

Okay, so you’re ready to get going but how do you select the right keywords to target for your turnkey adult website? This is going to require some research on your end to determine and there are tools and services available to help you make this decision. You can use tools like the Google Keyword Tool to determine exactly how many people actually search for a given keyword per month to find out if it’s worth targeting. The important thing to remember here is that it’s better to target a niche keyword that has fewer searches per month (but still enough to sustain a profitable business) than a keyword that has a lot of searches per month and way too much competition. The exact number of searches per month that is acceptable is something that you’ll have to determine for yourself but generally any keyword that has anywhere from a few hundred to a few thousand searches per month is an ideal target. Why? Because there is less competition for these keywords and your chances of obtaining a first page ranking is much more likely than it would be for a keyword with heavy competition. Plus, a few hundred to a few thousand interested buyers to your website per month is still very appealing!

I’m going to run through an example of selecting a keyword in this post so I’ll be using our lingerie shop as a visual aid to picking out a keyword worth targeting. The obvious keywords here would be “lingerie” or “sexy lingerie” but if we look at the level of competition for these keywords it quickly becomes apparent that this would be a futile effort for a small start-up or part-time business. Instead, we need to focus on something with less competition and something that we can achieve in a much shorter period of time and with a smaller budget. So lets try a different keyword that is more specific or targeted to a niche market. We’ll begin with Google’s Keyword Tool and enter a few keywords that come to mind. The best part about this tool is that it’ll provide us with related search terms so that we can get some ideas of what people are searching for.

1. Go to the Google Keyword Tool

2. Under “Descriptive words or phrases” we’ll be adding some keywords that I’ve come up with that describe our lingerie business. I’ll be using the keywords “sexy lingerie”, “erotic lingerie”, “romantic lingerie” and “sexy adult lingerie”. Be sure to enter only one keyword/phrase per line and make sure the appropriate region that you wish to target is selected. If you’re targeting everyone, leave the region setting as-is, Google’s tool will provide global keyword results in addition to that of your selected region. Now, click on “Get keyword ideas” to have Google’s tool generate a list of related keywords along with their monthly search volume.

   

   Google Keyword Tool

3. Analyze the list of keywords returned by Google’s keyword tool. Remember, keywords with a large monthly search volume will be accompanied by fierce competition. We want to find something that still has a valuable monthly search volume for our turnkey adult website but at the same time doesn’t carry a high level of competition. When selecting a keyword, I usually target something that has 10,000 or less searches per month. I normally prefer something between 1000-10000 searches per month because getting to the top for such a keyword can prove to be much more easier and rewarding.

   Lets have a look at our results. It looks like I lucked out, two out of four of my keywords have a reasonable monthly search volume both locally and globally. Forget about “sexy lingerie” and “erotic lingerie”, based on the monthly search volume of those keywords it looks like there’s going to be way too much competition. I’m also not liking any of the other suggestions provided by Google’s tool so I’m going to pass up on those (but be sure to have a look at those when you’re conducting your own searches). So far, “romantic lingerie” and “sexy adult lingerie” look like the clear winners. I’m leaning towards “sexy adult lingerie” but lets hold off on making that decision right now as we still have a little research to do.

   

   Google Keyword Tool

4. The next thing we want to do is enter our selected keywords into Google so that we can analyze the results that are returned. We do this to ensure that our keyword is returning the results that we’re expecting (i.e. other lingerie shops or competing businesses). If it isn’t, then it’s likely that we haven’t selected a good keyword to target.

   Lets enter both of our keywords into Google separately. Remember, when entering the keyword into Google you should enclose it with quotation marks to tell Google that we’re looking for that exact term. If we don’t enclose our keyword in quotes, Google will treat each word in our keyword as a separate keyword which may skew our results.

   

   Searching for an exact match in Google

   This will also give us an idea of how many results are returned for our keyword. While this doesn’t mean that each of the websites returned is a competitor, it does show the number of results that we’ll have to overcome.

   

   Google results for exact match search

   After conducting a search for both of my keywords on Google, I’m happy with the results that I’m seeing. Both keywords are returning results for competing lingerie businesses. I’ve decided to go ahead with the keyword “sexy adult lingerie” for the purposes of this tutorial. In reality, you might decide to target both keywords or do additional research to make your final decision.

5. The next thing we want to determine is the direct competition for our selected keyword. What I mean by this is businesses considered to be actively targeting our keyword. Remember, this isn’t an exact science and others may have different views or ways of measuring direct competition so feel free to use whatever techniques you feel comfortable with. We’ll consider a website that has our keyword (verbatim) within the title tag, as an anchor (hyperlink) and somewhere within their page to be a direct competitor for the keyword. We can determine this by using Google search operators with our keyword. Enter the following line into Google for our selected keyword to determine how much direct competition we have:

   intext:”sexy adult lingerie” inanchor:”sexy adult lingerie” intitle:”sexy adult lingerie”

   From our results, we can see we have a total of 6 direct competitors for our keyword based on our definition of a direct competitor. This is excellent and I’m happy with the results. I’ve made the final decision to use “sexy adult lingerie” as the keyword that I plan to actively target.

   

From here you’ll need to select a page to which you wish to link this keyword. What I mean by this is determining which page of our website we want a visitor to be sent to when they search for our selected keyword. If you’re just starting out, this should almost always be your homepage. You’ll want to begin using your keyword in a variety of ways on your homepage and use your keyword in the form of anchor links on other pages of your website which link back to your homepage. You’ll also want to try getting links to your homepage from external websites using your keyword (backlinks). For more information on backlinks, you should view our tutorial on creating backlinks for your turnkey adult website.

Be aware that simply loading your pages with this keyword repetitively isn’t going to get you the results that you want. You need to use the keyword legitimately where applicable without it looking like keyword spam. Start off by putting the keyword in the title and meta tags of your homepage. Place it in a few location on your homepage as well and try linking back to your homepage using your keyword from other pages contained within your website. After that, start your work on creating backlinks. Most importantly, be patient because SEO is a slow process which takes time. If you create too many backlinks in too short a period of time, you’ll likely end up getting penalized for it by the major search engines. If done correctly, you can expect to see some results for your turnkey adult website within the first 3-4 months.

Note: This post is specific to Google but much of your efforts here will effect all other major search engines.

Follow the steps below to change the look of your website:

1. Sign in to your admin control panel
2. Click on “Settings” from the top menu
3. Click on “Change Theme” from the left menu
4. Preview a theme by clicking on the image or select it by checking the radio button below
5. Apply the theme by clicking the “Change Theme” button at the bottom of the page
6. Visit your website and refresh the page to view your new look!

Change the look of your website

For those of you that aren’t afraid of a little coding, you can further customize the look of your website directly via your admin control panel using our built-in file manager. With our flexible and customizable templates, you can achieve just about any look you want for your website. The file manager is a feature for advanced users and will be covered in another post. You can also contact us for a quote on a custom look for your website if you wish to go beyond the standard templates.